The memory layer Instagram never built
Your saved reels,finally organizedand searchable.
Share any reel to @replayapphq and Replay's AI reads it, categorizes it, and saves it to your personal library — instantly, automatically, forever.
Send to @replayapphq → Search in Replay app
Save any reel.
Search it in Replay.
Send any reel to @replayapphq on Instagram. It lands in your Replay library — categorized by AI, searchable in plain English.
2,400+ reels saved to Replay this week
My Replay Library
127 saved
Search "crispy pasta with cheese"...AI
AllFoodTravelFitnessFinanceArt
🍝
Crispy pasta with burrata
2m ago
💪
10-min morning mobility
1h ago
✈️
Hidden gems in Lisbon
3h ago
💰
Index fund strategy for 20s
1d ago
●New save incoming from @replayapphq...
AI-Powered Library
Instant
Memory
Replay reads every reel the moment you share it. The AI understands what it's about, not just the URL — and files it in your library automatically.
Semantic Search
Find it in
plain English
Describe what you're looking for in natural language. Replay finds it by meaning — not keywords — even if you don't remember the exact words.
Library Ready
Ready to
save?
How Replay Works
Three seconds to save. Zero effort to find.
Share on Instagram.
Done in 3 seconds.
See a reel you want to keep? Tap Share → send it to @replayapphq on Instagram. Same as sending to a friend. You never leave Instagram.
Works with reels, posts & carousels
No app switching — stay on Instagram
Done in under 3 seconds
Crispy pasta reel
@foodiechef • Instagram
Share
@replayapphq● received
🔥 Saved! Category: Food
It lands in your
Replay app — organized.
Open the Replay app on your phone. Your reel is already there — read by AI and filed under the right category. Food, Travel, Fitness, Finance and more. No folders. No tagging. Nothing to do.
Saved directly to the Replay app
Auto-categorized — no manual tagging
Zero effort, ever
replay-bot · live
Search inside Replay
in plain English.
Open the Replay app, type what you're looking for — "crispy pasta with cheese" or "morning workout under 10 minutes." Replay finds it instantly by meaning, not keywords. Even if you don't remember the exact words.
Search inside Replay — not Instagram
Finds by meaning, not exact words
The thing people tell their friends about
Replay SearchAI Powered
"crispy pasta with cheese"
🍝
Crispy pasta with burrata
Food
💪
10-min morning mobility
Fitness
✈️
Hidden gems in Lisbon
Travel
3 results found in 42ms
Who It's For
If your Instagram saved folder is a graveyard — Replay is built for you.
🍳
The Home Cook
Saves 50 recipes and cooks from none of them because finding the right one takes too long. With Replay, search "quick pasta dinner" and it's there instantly.
💪
The Fitness Enthusiast
Saves workout reels and forgets which ones they actually wanted to try. Replay keeps them organized by type — legs, mobility, HIIT — searchable anytime.
✈️
The Traveler
Building a bucket list of destinations scattered across hundreds of saved posts. Replay turns that chaos into a searchable travel inspiration board.
📚
The Student
Saving study tips, career advice, and motivational content they never come back to. Replay makes their saved content a library they actually use.
🎨
The Creator
Saving references, aesthetics, and inspiration with no way to organize them. Replay auto-categorizes by style and theme so creative blocks become creative fuel.
💼
The Entrepreneur
Saving business ideas, finance tips, and startup content across hundreds of posts. Replay makes it searchable so those insights are actually actionable.
Start for free
Instagram is for scrolling.
Replay is for remembering.
Send any reel to @replayapphq on Instagram. Open Replay to find it forever.
📱 Instagram — where you save
🔁 @replayapphq
✅ Replay app — where you find
1
share to save
0
manual organizing
∞
searchable forever